Polish developer Techland has estimated that open world zombie survival title Dead Island is the biggest-selling new IP of 2011 at three million sales.

Speaking with Polish gaming site Giernik.pl, Techland representative Tomasz Gawlikowski said, “In this year there weren't a lot of big, new IP in games.

“In the Autumn there was Dead Island and Rage. I don't remember any other new franchise, but there were a lot of big sequels. And Dead Island sold very, very well.

“I don't have accurate data but I think that we probably made the best-selling new IP in year 2011. Also Dead Island is the best-selling game in history of Polish game development.”

A cursory online search reveals that Team Bondi’s L.A. Noire had sold more than four million units by August according to Take-Two’s then-quarterly financial report.

Dead Island received mixed critical reviews but sold well. The game’s Cannes Lion-winning debut cinematic trailer captured the imagination of the public, gamer or otherwise.

Rights for film based on the IP have been optioned to Lionsgate.