To celebrate the launch of Red Faction: Guerrilla, THQ parked a car filled with over 100 copies of the game in the middle of London, chained a sledgehammer to it and left passers-by to "smash and grab" to get their hands on one.

"Because Red Faction: Guerrilla features the world's most realistic destruction engine," said THQ PR guy Simon Watts, "we thought that it would make for an interesting experiment to find out how many people, going about their everyday business, would stop in a busy city street to work out some stress by smashing their way into a car to earn a copy of the brand new game."

Hundreds of people apparently did just that. Makes you think twice about parking in London, eh?