A new promotional video released by EA Australia to celebrate the release of FIFA 14 has left viewers confused and displeased.
In it, Australian footballer Tim Cahill watches a group of women in ‘80s aerobics outfits as they perform a series of exercises, and speak in colloquial clichés such as “bonza” and “ripper”.
At the time of writing, the video has been watched more than 54,000 times on YouTube, and the public response has been overwhelmingly negative.
The would-be tongue-in-cheek video has already been implied to be misogynistic, and comes at a time when many in the games and media industries are scrutinising depictions of women in videogames.
Harmless bit of fun, tone deaf gaffe, or offensive? Let us know what you think in the comments.