A councillor from the Scottish town of Hawick fears that the use of the town’s name in Grand Theft Auto V could destroy its reputation.
David Paterson told the BBC he is "absolutely disgusted" by the town name’s inclusion in the game, as well as its portrayal as a "druggie hipster" district.
"There is a lot of history and a lot of good things happening in the town," said Paterson.
"We have got a lot of good things planned for this coming year.
"It is going to destroy the good reputation of the town," he added.
"[Players] might perceive Hawick in a bad light and Hawick is a lovely place – a lot of people are very, very proud of Hawick."
Grand Theft Auto V is set in the fictional state of San Andreas, which is modelled on Southern California.
However, Paterson’s complaints prompted Hawick’s Member of Parliament, John Lamont, to invite Rockstar to visit the area.
"I, like many other Hawick residents, was shocked to hear that the name of the town had been used in Grand Theft Auto V," he said.
"While some may take the view that any publicity is good publicity, I am sure that many local residents will see this as an insensitive move from Rockstar North.
"The game undoubtedly portrays Hawick in a bad light and is likely to sell tens of millions of copies over the next year.
"Hawick is one of the most beautiful towns in Scotland and I am sure that by showing them the town and telling them of its proud history they will realise the mistake they have made."
Grand Theft Auto developer Rockstar North is based in Edinburgh, Scotland.