Britain's Advertising Standards Authority has ruled No Man's Sky innocent of misleading customers via its Steam page.

Several disgruntled gamers had raised flags to the regulator after perceiving the game to have launched without features implied in Steam screenshots, descriptions, and trailers.

Developer Hello Games' argument was that while the game's procedural nature meant that every player has a different experience, it wasn't unreasonable to expect that players wcould encounter all advertised features in an average playthrough.

The ASA concurred, concluding that customers "would understand the videos to be representative of the type of content they would encounter during gameplay, but would not generally expect to see those specific creatures, landscapes, battles, and structures."

Additionally, the Authority ruled that No Man's Sky's graphics capabilities on release were not in breach of advertising standards.

"We understood the graphical output of the game would be affected by the specifications of each player’s computer, and considered that consumers would generally be aware of this limitation," the report states.

"Taking into account the above points, we considered that the overall impression of the ad was consistent with gameplay and the footage provided, both in terms of that captured by Hello Games and by third parties, and that it did not exaggerate the expected player experience of the game."

"We therefore concluded that the ad did not breach the Code," the ASA concluded, absolving Hello Games and Valve from fines or prosecution.

Over the investigation period, Hello Games also coded and released a significant patch to the game, adding base-building, freighters, and new game modes, while fixing a litany of bugs and improving the game's UI.