Armed robbers have held up a GameStop and its customers who were queuing for the midnight launch of Grand Theft Auto V for Xbox One and PlayStation 4.

At around 9.30pm Monday, local time, three masked men entered the Texan store and held everyone at gunpoint, reports the ABC. The criminals tasered one customer then took everyone's money and phones, and cleaned out the store's cash register.

A store clerk was able to place a tracking device in the bag with the cash, but it appears the crooks found and disposed of it shortly after fleeing the scene.

The tasered customer was not admitted to hospital, no one else was hurt.

Deputies are now searching for the robbers.