Bungie believes that its upcoming persistent worlds sci-fi shooter Destiny has the potential to be a cultural phenomenon on the same level as properties such as Star Wars.

“We like to tell big stories and we want people to put the Destiny universe on the same shelf they put Lord of the Rings, Harry Potter, or Star Wars; we've already seen they do that with Halo,” Bungie chief operating officer Pete Parsons told GamesIndustry. “We were extremely proud of what we achieved with Halo… I'm pretty convinced we are going to do it again with Destiny in a way that maybe even Halo never achieved before.”

“We've always admired people like Pixar, and we are finally in that moment where we have this raw, amazing talent that I think rivals entertainment creators anywhere across any entertainment ever,” continued Parsons. “And Activision is helping us bring that reality to life.”

Destiny was recently voted Game of the Show at Gamescom in Cologne, Germany. It is coming to Xbox 360, PlayStation 3, Xbox One, and PlayStation 4 next year.