Blizzard and Korean Air have announced an extravagant co-marketing campaign today: StarCraft II paint jobs for two planes in the airline’s fleet.
Both a Korean Air B747-400 and a B737-900 will feature Terran hero Jim Raynor as they fly domestically and internationally to both the US and Europe for the next six months. Four Korean Air limousine buses will also be decked out with StarCraft II character art over the same time period.
The planes were unveiled at StarCraft II’s launch press event in Seoul, attended by over 400 industry and media figures.
Check out the photos below.