DICE have confirmed that Battlefield: Bad Company 2 will include launch day downloadable content, an announcement that brings the title in line with EA’s Project Ten Dollar.

In an interview with WorthPlaying, DICE senior producer Patrick Bach said, "We have an in-game store where you get free content or you can buy new content to the game, so it's a very integral part of the game that we will have a long post-launch campaign.

"I think people will be thrilled to see what's in that already. On day one, you will get some really cool stuff."

DICE have previously promised both free and paid DLC for Battlefield: Bad Company 2, due for release on the 5th of March.

Project Ten Dollar is EA’s latest initiative to turn a profit on second-hand game sales, something which the company has previously made no return on. Project Ten Dollar seeks to include a voucher for free downloadable content with every new EA retail sale. Second-hand buyers must purchase that DLC. Mass Effect 2 and Dragon Age: Origins are two examples of EA’s new strategy.

Ubisoft’s recent announcement that all its new releases would have online multiplayer functionality is a move in the same direction.

BusinessWeek, which takes a look inside EA this week, reports that one third of all games are purchased second-hand.