EA has today announced the celebration of the ten year anniversary of The Sims franchise.

Since the original The Sims debut on February 4, 2000, the franchise has produced three core games – The Sims, The Sims 2, and The Sims 3 – supported by dozens of expansion and stuff packs with lifetime unit sales eclipsing 125 million worldwide.

“The success of The Sims is something gamers and the gaming business as a whole can be proud of. With its charming and quirky style, lovely emergent game mechanics and user created creativity that delights every day, The Sims is a game that can be enjoyed by everybody and reflects what you put into it,” explained Rod Humble, Head of the EA Play label. “The future of The Sims is going to be a lot of fun; it is rare for an entertainment franchise to be gaining momentum a decade after release, so this is a particularly pleasant moment for everyone who has worked on the games.”

The franchise has generated more than $2.5B of revenue putting it in the same class as blockbuster films Avatar, Titanic, and The Matrix Trilogy.