Blizzard is taking an aggressive approach to combating cheating in its new shooter Overwatch.

In a battle.net announcement, the studio made its zero-tolerance policy clear.

"If a player is found to be cheating—or using hacks, bots, or third-party software that provides any sort of unfair advantage," the studio said, "that player will be permanently banned from the game. Full stop."

Blizzard says the measure is aimed at producing "a fair and equitable play environment for everyone," in keeping with its "play nice, play fair" values.

Players can report suspected cheaters by emailing hacks@blizzard.com, or through the game client's UI.

The studio noted, however, that kill-cam footage is an unreliable potential source of information, as it "does not always play back footage at the same fidelity as real-time gameplay."

It also added that "some players are just really good at first-person shooters."

A remarkable 9.7 million people played the public beta of Overwatch, some of whom bolstered the game's anti-cheat system simply by challenging it.

Overwatch launches May 24th for new-gen consoles and PC.