Ubisoft says it has learned a lesson from the downgrade fiasco that clouded the launch of Watch Dogs.

Watch Dogs was announced at E3 in 2012 with an impressive gameplay demo, but upon release it was clear many of the flashy graphical effects shown in the demo weren’t present in the final build.

Speaking with The Guardian at E3 last month, Ubisoft CEO Yves Guillemot said the reaction from gamers had re-shaped the company’s approach to showing off pre-release games.

“With E3 2015 we said, okay, let’s make sure the games are playable, that they’re running on the target machines,” said Guillemot.

“When we show something, we ask the team, make sure it’s playable, make sure gamers can immediately see exactly what it is. That’s what we learned from the Watch Dogs experience – if it can’t be played on the target machine, it can be a risk.

“It’s a real challenge to create those types of games,” Guillemot continued.

“When they come out, especially the first iterations, they are not perfect on everything. We think we launched a good quality game for a first step in a new brand with a new technology. It’s just so complex – seamless multiplayer, connectivity with mobile and tablets, so many things – it was maybe a bit too much for a first iteration.”

Prior to the game’s release, Ubisoft Montreal revealed that Guillemot had “forced” it to show the game at E3 in 2012, despite concerns from the development team that the game wasn’t ready for public consumption.