Linear games will struggle to stay relevant in the YouTube era, says Far Cry 4 creative director Alex Hutchinson.
"I'm really interested in emergent games and where that's going with video sharing and Twitch,” he told OXM.
"I think linear story games are really going to suffer in the modern marketplace.
"They're already super high-quality, and we're already seeing their audiences migrate to the big open world games,” Hutchinson added.
“If I open my friends list and see everybody on the same mission, doing the same thing... I think that's nowhere near as strong a sales pitch as opening your friends list and seeing 40 people doing completely different things."
Far Cry 4 is – of course – an open-world title. It's coming to PlayStation 3, PlayStation 4, Windows PC, Xbox 360, and Xbox One on November 21.
In related news, Ubisoft has launched the official Far Cry 4 website, which it calls "an experiential website designed to test the player’s reactions in a world full of unpredictability".
"It offers a cinematographic and immersive experience that will give each user a flavor of the wild and menacing world of Far Cry 4," the company continued.
The site contains four interactive sections Ubisoft calls "rites", which will be made available at the rate of one a week for players to complete.
Each rite is composed of interactive films in which the user has only a few seconds to make a decision and get out of the extreme situation he or she is trapped in. Each choice triggers another sequence of events, pushing the user to make another choice, and so on.
At the end of each rite, the user’s choices are analysed with a specific algorithm that determines their personality and grants them access to exclusive content on Far Cry 4 via Uplay.
“This platform will allow each fan to live a totally different experience," said EMEA marketing director Guillaume Carmona.
"That’s the beauty of a game like Far Cry 4 as players can actually create their own path, just like with this website. Each decision matters and conditions the outcome.”