Riot president Marc Merrill has taken to Reddit to personally defend his company from accusations of greed.

In a thread entitled “Are We Going to Get a New Client for Season 4?” League of Legends players implied that Riot had not delegated resources to its development in order to maximise profits.

In an expletive ridden outburst, Merrill claimed Riot’s business model was focused on value rather than profits.

“Most game businesses focus on metrics like ARPU (average revenue per user) and try to build their entire companies and organizations around optimizing for driving to a sale (think Zynga). We do the OPPOSITE.

We train our entire company to drive towards ENGAGEMENT. Meaning, MAKE COOL S*** and deliver VALUE and if people PLAY enough because they love what we do, then they will WANT to spend money. Our focus is entirely different,” claimed Merrill.

“So, no offense - but I completely disagree with your greed accusation and yes, it pisses me off because I've spent the last 8 years of my life building this company, game and team to deliver great value and to treat players well - and largely because the Rioter to player ratio has changed from like 1:5,000 to 1:50,000, our core message and passion is being diluted.

“So, thanks for the additional reminder we need to do better at explaining who we are. But F*** me if I don't allow a little emotion to slip in when the takeaway is so utterly wrong for who we are as a company.”