Electronic Arts has pulled all advertisements and links to real-world weaponry stores from its Medal of Honor website following an outcry from several industry publications.

Ads and blog posts on the game's website were linked to sponsors selling weapons that featured in-game, including a custom-built Tomahawk and a sniper rifle.

Some posts featured video of MoH executive producer Greg Goodrich testing the weapons.

A cut of the profits from the sale of these weapons was to go to armed forces veteran charities.

"That was an effort to raise a lot of money for charity, and we were well on our way to raising a lot of money with that tomahawk, but I don't know what will happen with that now," he said.

"That whole effort, we've been working with those partners because we wanted to be authentic, and we wanted to give back to the communities. Every one of those partners, none of them paid a dime for product placement—all the money generated went to Project Honor."

The gaming press usually emphasised the gap between game violence and real-world violence and the same logic should have applied in this instance, said Goodrich.

"It's an experience, and it's a video game…If I played Need for Speed, and I'm handed the key to a Porsche, does that make me want to get in it and drive like a maniac and run people over?

“No, I played a game, and now I'm driving a car in real life but I'm not going to go crazy with it because I played a video game," he said.

"In a first-person shooter we're not teaching someone how to shoot better or be a better operator just by playing a game. It doesn't compute, just like when I play John Madden football I can't expect win the Super Bowl just because I played a video game."