Blizzard’s community manager has taken to the Diablo III boards to concede that there isn’t enough content in the game to keep people entertained in the long-term.

The developers were aware of this problem, said Bashiok, but the game wasn’t World of Warcraft in that Blizzard wouldn’t be able to pump out tons of new content every couple of months.

“We recognize that the item hunt is just not enough for a long-term sustainable end-game. There are still tons of people playing every day and week, and playing a lot, but eventually they’re going to run out of stuff to do (if they haven’t already),” his post read.

“Killing enemies and finding items is a lot of fun, and we think we have a lot of the systems surrounding that right, or at least on the right path with a few corrections and tweaks…There needs to be something else that keeps people engaged, and we know it’s not there right now.”

This was down to simple miscalculation, Bashiok said, before mentioning that although they wouldn’t solve the problem completely, two upcoming patches would address the issue.

“Hindsight is 20/20 I suppose, but we believed pre-release that the item hunt would be far more sustainable, and would work to be a proper end-game for quite a while. That didn’t turn out to be true, and we recognize that.”