Australasian games industry website MCVPacific has published a list of the top-ten selling games in New Zealand as reported by market research company NPD Group.

As cited by MCVPacific, NPD has declared Call of Duty: Modern Warfare 3 the biggest-selling game in 2011. Activision's first-person shooter is followed by Bethesda’s role-playing game, The Elder Scrolls V: Skyrim. Wellington-based developer Sidhe also garnered substantial local support, claiming fifth place overall for All Blacks Rugby Challenge.

The NPD Group’s data does not include sales from the online retail of physical and digital games. According to the recently published Digital New Zealand survey, 24 percent of Kiwi gamers buy games new from a download store, and 14 percent buy boxed games new from an online store.

Top Ten Games in New Zealand

  • Call of Duty: Modern Warfare 3 Activision
  • The Elder Scrolls V: Skyrim Bethesda
  • Battlefield 3 EA
  • Call of Duty: Black Ops Activision
  • All Blacks Rugby Challenge Tru Blu
  • Lego Batman Warner Bros
  • FIFA 12 EA
  • Gran Turismo 5 Sony
  • Kinect Sports Microsoft
  • Assassin's Creed: Brotherhood Ubisoft

MCVPacific states that Assassin’s Creed: Revelations narrowly missed out on the list, and speculates that price sensitivity among Kiwi consumers may have been a factor in its failure to make the top ten.

The NPD Group’s data for Australia is somewhat different, dispelling the commonly held assumption that the two markets are nearly identical. MCVPacific reports that across the ditch, Batman: Arkham City, Assassin’s Creed: Revelations, Pokemon: White, L.A. Noire and Just Dance 3 all made the top ten.