Bungie composer Marty O’Donnell has said that the studio aspires to a reputation like that of Blizzard Entertainment, the creators of the Warcraft, StarCraft and Diablo franchises.
Speaking with IndustryGamers, O’Donnell said Bungie was interested in creating a brand synonymous with quality and without any individual “rock stars”.
“We have examples of that [in the industry] and they're out there, but that hasn't been Bungie's way," he said.
“I don't think it's Blizzard's way; I don't think it's Valve's way. Blizzard and Valve are pretty successful companies and people know them. If there's a new Valve game I know I'm going to pick it up.
He added, “People probably are not chomping at the bit for Activision’s new game. They don’t think about it that way. They’re going to think about a studio who works at Activision and say, ‘Where is that new game?’
“We sort of like that Blizzard is... Bungie is around exactly the same time Blizzard was and we’ve been friends with a lot of those Blizzard guys for years and we have a lot of respect for them and I don’t think about individual rock stars in Blizzard as much as I think about Blizzard.
“If it's a Blizzard game it's going to be amazing. And we hope the same thing happens for Bungie.”
Last year, Bungie signed a 10 year publishing agreement with Activision.