Electronic Arts today announced that development is underway to bring Hasbro’s G.I. Joe brand to all major console and handheld gaming platforms in 2009.

This is set to coincide with the theatrical release of the G.I. Joe: The Rise Of Cobra live-action movie from Paramount Pictures and Spyglass Entertainment, in association with Hasbro, which opens in theatres from August 7, 2009.

EA will unveil a “first look” of the G.I. Joe video game at Hasbro’s Showroom at Toy Fair on February 15-17, 2009 in New York City.

“As Hasbro and Paramount Pictures reignite the G.I. Joe property this year with an all-new toy line and film, EA is excited to play a major role in bringing this icon of pop culture history to a new generation of enthusiasts through interactive gaming,” said Chip Lange, General Manager and Vice President of EA Hasbro. “G.I. Joe offers exceptionally rich storylines and a cast of characters that lends itself incredibly well to creating an over-the-top action adventure video game that will thrill gamers as well as G.I. Joe fans.”

The G.I. Joe video game will feature an exclusive storyline that picks up where the live-action movie leaves off, allowing players to re-create and re-live the greatest moments from the film, cartoon series and action figure toy line. The game will feature 12 G.I. Joe characters, each with unique abilities and weapons. Adding to this will be a single-screen co-op mode allowing two players to unite as a team in a classic struggle between good and evil as they work together to defeat the powers of the COBRA organization. The G.I. Joe video game is under development for Xbox 360, PS3, Wii, PlayStation 2, PSP, Nintendo DS, and mobile devices.

For more information about the G.I. Joe video game and to sign up for updates, visit the official site.