Movember (the month formally known as November) is an annual, month-long men’s health charity event. At the start of Movember, guys register with a clean shaven face. Mo Bros then have the remainder of the month to grow and groom their moustache, and along the way raise as much money and awareness about male health issues as possible.

Movember culminates at the end of the month at the Gala Partés in Auckland, Wellington and Christchurch. These glamorous and groomed events will see Tom Selleck look-a-likes battle it out on the catwalk for their chance to take home the prestigious Man of Movember title.

We've learned that this year, The Man of Movember’s Mo in Auckland, Wellington and Christchurch will also be immortalized in Saints Row 2. It will be available as a downloadable pack after the event in Jan 09. The proceeds of the sale of this pack will be donated to Movember.

The fund-raising efforts will be split between two leading health organisations. Half will go to the Cancer Society of New Zealand for prostate cancer research and support services, and the other half will go to the New Zealand Mental Health Foundation’s ‘Out of The Blue’ campaign to help men experiencing depression.

For more information, head over to the official site.