Even though Blu-Ray has pretty much won the latest battle of the formats, Microsoft is insisting that it's only temporary, and digital downloads are the way of the future.

Xbox Europe boss Chris Lewis has said, "Going forwards, digital downloads is really where it's at."

"More and more people's ongoing and ever-increasing downloading of music and movies is becoming the de facto. I think that's going to happen in very short order; people want to consume that way," he continued. "Before very long we will look back wistfully at shiny discs as something that was somewhat a historic phenomenon in a way that we kind of think about vinyl or VCRs today."

Obviously Chris has never examined the state of New Zealand's broadband.