Delivering the most authentic rock experience to date, Activision's Guitar Hero III: Legends of Rock will feature some of the world's most influential musical instrument and equipment manufacturers including Gibson, Guitar Center Audio-Technica, Crate, Ernie Ball, Krank, Line 6, Mackie and Zildjian. Alternative Press, Decibel, Guitar Player, Kerrang and Paste magazines also make appearances, giving Guitar Hero legends the chance to see their names in the headlines.

In addition to partnering with some of the most prominent names in music, Activision has forged key strategic alliances with companies such as Pontiac and Axe whose product appears in the game.

"By forging exclusive relationships with key companies in the music and consumer packaged goods industries we are able to bring an even greater depth of realism to Guitar Hero III: Legends of Rock," said Dave Anderson, senior director of business development for Activision. "From venues like Pontiac Garage, to customised guitars from Axe, the game delivers the ultimate rock and roll experience."