Hard rock band Korn has written and recorded an original song for Ubisoft’s upcoming Haze video game. The song will be launched to radio and video in November, to coincide with the launch of the game. The single, Haze, will be available for purchase online.
Korn has sold more than 30 million records worldwide since 1994, releasing seven consecutive multi-platinum selling albums. Their latest untitled album was released in July. Lead singer Jonathan Davis has often mentioned a love for video games, including games from Ubisoft like Tom Clancy’s Rainbow Six Vegas and Tom Clancy’s Ghost Recon Advanced Warfighter 2. “Gaming for me is a religion,” says Davis. “I had to come up with a track that can hit up that kind of rush I get from the game."
The deal with Korn is a first for Ubisoft and marks a new strategy of creative partnership with different figures in the music industry. “This partnership with Korn is original in the video game industry in that the song will be released and promoted as a full-fledged (sic) single, and not just as a download with the video game,” stated Christian Salomon, vice president of worldwide licensing at Ubisoft. “It is a testament to the synergy possibilities between music and video games, which often share the same audience.”
