Take-Two Interactive Software has formed 2K Play, a new publishing label dedicated to casual gaming. As part of the 2K Play initiative, Take-Two also announced an expansive new handheld and console video game licensing agreement with Nickelodeon, a partnership involving top-rated properties including Nick Jr. preschool television hits, Dora the Explorer and Go, Diego, Go!

Dora the Explorer and Go, Diego, Go! will be the first titles under the new 2K Play label.

2K Play joins 2K Games and 2K Sports as a new division in the 2K portfolio. The new label will absorb Take-Two’s Global Star Software label, including the Carnival Games brand, the Cat Daddy Games studio and PC games based on the popular Deal or No Deal franchise.

“The 2K Play label targets the growing market of casual gamers interested in accessible, high-quality products,” said Christoph Hartmann, President of 2K. “It will be home to games that are fun and engaging for players of varied skill types and ages. Our exciting initiative with Nick Jr. will offer a host of games featuring world-famous brands that appeal to the family-friendly gamer.”

Additional information regarding the 2K Play lineup of games will be available in the coming months.