In the latest Audit Bureau of Circulations magazine figures, Future's Official Nintendo Magazine and Xbox 360: The Official Xbox Magazine have reported significant double-digit growth.
Xbox 360: The Official Xbox Magazine increased 54% year-on-year to 65,673 copies, whilst the independent Xbox World 360 grew 31% to 30,296.
Thanks to the success of the Wii and DS consoles, Official Nintendo Magazine recorded a 35% year-on-year rise to 47,925 copies. As predicted, sales of PlayStation-focused magazines continued to decrease across the board, with all PlayStation magazines subject to an ABC audit registering significant declines. These falls were expected in the traditional seasonal lull for gaming, whilst gamers also awaited the PlayStation 3, which went on sale across Europe in March, halfway through the ABC period.
Future’s PlayStation 3 focused Official PlayStation Magazine experienced promising early sales, with significant uplift following the addition of the Blu-ray playable PS3 demo disc after a change of heart by Sony, which has been included with the magazine each month from the June issue.
Robert Price, Chief Executive of Future UK, says, “The overall decline in PlayStation titles is fully inline with our expectations and can be attributed to uncertainty around the PlayStation 3 launch and a quiet post-Christmas period for the PlayStation 2. A quick look ahead for the next six months sees all three home consoles from Microsoft, Nintendo and Sony with exciting release schedules, bringing plenty of excitement for gamers.”
