John Schappert, most recently executive vice president at Electronic Arts, will be joining the Microsoft Interactive Entertainment Business in a newly created position as Corporate Vice President of Live, Software and Services.

Schappert’s latest role in central development services at EA included oversight of central technology in the operations department of, EA online and the office of the chief creative officer. Previously, Schappert held several senior level positions at EA including Chief Operating Officer of the worldwide studios, Group General Manager and General Manager of EA Canada and EA Tiburon. He will be joining Microsoft as Corporate Vice President running the platform, software and services group. Schappert will report to Don Mattrick, the newly named Senior Vice President of IEB, which includes the Xbox 360 and Games for Windows businesses.

“I am thrilled to have John join the deep bench of proven talent already on Microsoft’s Interactive Entertainment Business,” Mattrick said. “John’s expertise will help us focus on expanding and enriching our market leadership with Live in areas like online services while broadening our audience. John will also build on the great work already happening in the developer community working with Chris Satchell and the XNA organisation.”

Schappert will oversee Xbox Live. He will also oversee Games for Windows-Live, XNA and Microsoft Casual Games, which offers more than 400 games via MSN Games, Windows Live Messenger, Windows games and Xbox Live Arcade.

“With these changes, we are dedicated to providing our customers, our partners and our employees with value, quality and high-performing teams,” Mattrick said.

Schappert founded Florida-based Tiburon Entertainment in 1994, which was acquired by EA four years later. In his gaming career, Schappert has overseen the creation of hundreds of games for EA, including the best-selling Madden NFL football franchise on which he worked originally as a programmer.