Oscar winning actress Nicole Kidman will demonstrate it’s her brain as much as her beauty that matters when she appears in a new advertising campaign for Nintendo’s Brain Training series.

Ms Kidman will be seen across print and television in Europe keeping her brain in shape as part of a 60 day brain exercise programme for More Brain Training from Dr Kawashima: How Old Is Your Brain?, which launches on the Nintendo DS in Europe this week.

“I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training," says Kidman. Most importantly, I’ve quickly found that training my brain is a great way to keep my mind feeling young.”

She joins over 10 million people who have made Brain Training part of their lives. Nicole Kidman was chosen by Nintendo because of her universal appeal to mainstream audiences of all ages and backgrounds, as well as her reputation for being intelligent, entertaining and genuine. Her personality and ability to combine the world of film with a family centric home lifestyle was felt to be a strong fit with the Nintendo DS, which prides itself in creating entertainment and experiences that enrich people’s lives – no matter what their age or previous gaming experience.

More Brain Training from Dr Kawashima: How Old Is Your Brain? is the latest in a series of Touch Generations titles from Nintendo.