IGA Worldwide, the largest independent in-game advertising network, expects to hit several key milestones by the end of March, having this week added the 50th new title to its proprietary ad serving network.

IGA Worldwide presently generates over 200 million impressions per week to many of the world’s leading brands, including Intel, Burger King, Discovery Networks, Paramount Pictures, T-Mobile, Jeep, 20th Century Fox, Nokia, Ben Sherman, FHM, Orange and Universal Pictures.

IGA is expected to deliver ad content to its 10 millionth consumer before the end of month and to more than double both its reach and the number of games in its network by the end of the year, joining a wide range of leading franchises already signed from major publishers and developers including EA, Atari, Acclaim, Codemasters and Valve. IGA’s Radial network already covers every major genre include Sport, Racing, Simulation, Action, Role Playing, Fantasy, Poker, Social and Casual.

“Seven-figure budgets are no longer an anomaly and we are seeing more brands shifting dedicated budgets of this magnitude into the in-game space,” says Justin Townsend, CEO, IGA Worldwide. “This supports the general expectation that the market will grow by between 40 and 50 per cent in 2007, with the latest market-size estimates for 2010 averaging (US)$1.3 billion.”

IGA Worldwide is currently serving ads in more than 150 countries worldwide, reaching mostly the 18-34 male audience. IGA Worldwide says it remains committed to ensuring that all in-game advertising and brands are contextually incorporated in and around the game environments, and offers in-game advertising in a multitude of formats from video to outdoor-style billboards and even 3D geometry, as well as developing unique static integrations and product placements via its wholly owned subsidiary Hive.