Microsoft has formed an exclusive collaboration with Robbie Williams to bring music videos and extra content to the Xbox 360. From today, fans will be able to download videos of A Place To Crash, Lovelight, and his latest single, She’s Madonna, through the Xbox Live online service.

To date Robbie Williams has sold over fifty million albums worldwide. At release his most recent album Rudebox was the fastest-selling platinum awarded album in the UK in 2006, and debuted at No.1 in 11 countries worldwide giving Robbie his 8th solo No.1 album, a feat topped only by Elvis Presley.

Williams recently finished his 70 date sell-out Close Encounter 2006 tour, which saw him play to over 3.5 million fans in 20 different countries and breaking a world record with ticket sales.

Xbox 360 owners across Europe and Asia will have the opportunity to download premium Robbie Williams music video content from Xbox Live Marketplace to their consoles. Downloads of high definition music videos will be available for 280 Microsoft Points, standard definition music videos for 230, and Robbie Williams themes (including 4 pictures) for 150 Microsoft Points.

Robbiewilliams.com, in association with Xbox, will also be running competitions to give away five Xbox 360 consoles and games. For more details visit robbiewilliams.com.