The Nintendo DS has gone from strength to strength since its launch in March 2005 in Europe, with sales dwarfing those of all other consoles as Nintendo attracts all-new audiences to the gaming industry. Now after just one year and ten months on sale, Nintendo DS has become the fastest games console in European history to sell ten million units to customers, and with 1.7 million units selling in December 2006 alone it is also by far the best selling handheld games console across Europe.

Laurent Fischer, European Marketing Director, comments: “Nintendo DS topped the six million mark in September and has continued to go from strength to strength with thousands of new people being introduced to gaming through the Nintendo DS. Its appeal to both gamers and non-gamers means it has expanded the gaming population significantly.

"This landmark figure of 10 million Nintendo DS gamers cements the console’s position as undisputed leader of the handheld market, bringing gaming to a whole new audience - something that was unimaginable a few years ago. The innovative Nintendo DS is now helping to shape the whole market with sales of the Nintendo DS console and games being the main drivers behind recent market growth all across Europe.”

The Nintendo DS Lite is available in Europe in black, white and pink. The first DS version to market is also available in blue, silver and pink.