IGA Worldwide, Inc., the independent in-game advertising company, has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies. AO Media 100 is a power list of the top private digital media companies. IGA Worldwide was picked by the AO Media editorial team based on a set of five criteria - innovation, market potential, customer adoption, media buzz and investor value creation.

IGA Worldwide and the AO Media 100 will be honoured at the AO Media executive summit January 29-31, 2007 at the Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behaviour and creating new opportunities in marketing, branding, advertising, and public relations. The event will also showcase top innovative private companies that are changing the way media are created, distributed and consumed.

“The AO Media 100 are creating new revenue opportunities in the more than (USD) $16.4 billion online advertising market by disrupting traditional media and advertising models,” says Tony Perkins, founder and editor in chief of AlwaysOn. “They are innovating by applying game-changing technology to key sectors including user-generated content, technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services.”

The AO Media 100 was selected from over 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

IGA Worldwide enables advertisers and publishers access via its proprietary Radial Network, a system for dynamically inserting context-driven advertising in real time. IGA Worldwide announced this month the launch of version 2.0 of its platform, and already has extensive in-game advertising agreements with leading premium retail game developers and publishers including Electronic Arts, Valve, Atari and Codemasters. Advertisers who have already featured in IGA’s network include Jeep, Orange, T-Mobile, Ben Sherman, FHM, Fox Studios, Intel and The Discovery Channel.