Wayne Rooney and Ronaldinho will appear as cover stars for EA Sports' FIFA 06, due for release this Spring. EA also today announced "major enhancements" to the gameplay and management modes aimed at making FIFA 06 the total football game.
"I'm a big fan of EA's FIFA series and I'm really looking forward to getting my hands on the final version," says Wayne Rooney. "The game is very popular with many other players, especially when we travel together for away matches, and it's a great honour for a young player like myself to be chosen to be featured on the cover of FIFA."
"I feel very privileged to be asked to feature in another FIFA release, said Ronaldinho. "The game gives me the opportunity to play the matches I want to play every day of the week, even while away from the field."
For Rooney and Ronaldinho this is an extension of previous collaborations with EA. Rooney has already worked on EA's FIFA 05 in the UK, while Ronaldinho appeared on the packs of FIFA Street and FIFA Football 04. Both players have been consultants in the development of the game. Under the new agreement Rooney and Ronaldinho will now both become global celebrity endorsers and appear on merchandising and advertising.
"Both players have been acknowledged for their exceptional achievements at a very young age. Their inspirational talent makes them the ideal cover stars for our best selling sports game. Like Rooney and Ronaldinho, FIFA 06 will be all about reflecting the raw skill and passion of football," says Clive Downie, VP, Marketing, EA Sports Europe. "To reinforce this year's release of the game, a multi-national team in Canada has been focused on product development, which will make FIFA 06 a very different proposition, bringing a 'total football' experience to the fingertips of gamer's [sic]. It will deliver a combination of attacking gameplay, complete player customisation, pure authenticity and an all-new manager mode - we think football fans are going to like what they see.
"Gamers will be able to create a star player and customise every aspect of FIFA 06 to fit their individual playing style and preferences. Furthermore, an all new FIFA 06 lounge and online play will provide gamers with as much football as they want, whenever they want it."