This is not a joke folks.
In a move that would have been completely normal a decade ago, one of the biggest gaming companies in the world. not content with just making games and hardware, is now entering the wonderfully scented world of personal hygiene products. Xbox is collaborating with Lynx for a new range of Xbox themed body wash and body spray.
The collaboration aims to "transform the feeling of 'levelling up' into a fragrance, empowering fans to lift their game both on and off-screen."
There's no word yet on whether the range will, in fact, help you get better at games, but smelling the part should at least help with those extra long gaming sessions.
If you're wondering what an Xbox scent would smell like, the official description reads "Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood. Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant and shower gel."
The Xbox and Lynx collaboration is set to drop in New Zealand and Australian pharmacies and supermarkets this July.
I'll be hunting some down on release, so will let you know if it does indeed 'power' me up and elevate my already world-class gaming skills...