The developers of Fortnite are gearing up to take on Steam, announcing the Epic Games Store and plans to launch in the coming months.
"As developers ourselves, we wanted two things: a store with fair economics, and a direct relationship with players," said Epic Games.
The store will launch with a collection of curated games for PC and Mac, with plans to release to Android and "other open platforms" throughout 2019.
A key strategy for the store will be to attract developers by offering a much larger take from sales, with no tiers or thresholds.
Developers will earn 88% of each sale, a significant increase from the 65 – 70% cut they would see from Steam sales.
The pot is sweetened even further for developers using Epic's Unreal Engine. For games sold on the Epic Games Store, the usual 5% license fee will be baked into Epic's 12% cut – essentially meaning Epic will wave the fee.
Epic will also look to connect developers with content creators and influencers through its Support-A-Creator program.
Already boasting more than 10,000 creators, developers can opt in and allow content creators to refer game sales, earning a share of the revenue for themselves.
How much is earned by creators is completely decided by the developer, however to kick things off Epic will cover the first 5% of creator revenue-sharing for the first two years.
Game pages will also be under the complete control of the developer, with Epic choosing not to include forums, nor running store-placed ads or cross-marketing of any competing games.
Developers will be able to post news, while players can open tickets for direct contact with the developer. This method will attempt to remove much of the toxicity that can surround a game on a platform like Steam.
Epic has noted that more news on upcoming game releases will be revealed at The Game Awards later this week.