Overkill's The Walking Dead was always a gamble. The TV Show has waned in popularity with every new season and even the once-stellar comic series is starting to drag a bit too much. Coming from the team behind Payday, there was a surprisingly poor marketing campaign for the game and it released with little to no fanfare.
Published by Starbreeze, The Walking Dead's sales have been "lower than forecasted, primarily because the share of sales in low-price countries, such as China and Russia, is significantly higher than expected". This combined with not being "able to recognize the license fee from 505 Games for Overkill’s The Walking Dead as revenue until after the end of the fourth quarter" has lead to Starbreeze making some big changes to its business model going forward.
In his statement, Starbreeze CFO Sebastian Ahlskog goes on to say “We have initiated a review of our costs to ensure better alignment with our revenues. We are designing a program towards that end, naturally while keeping a careful eye on revenue development. We must focus on our core business and ensure delivery of the company’s important games.”
Despite the disappointing sales, Hjorth also stated that " we have a base to work with in regards to the number of games sold. We have a pulse of concurrent players, which is essential to future performance within the framework of our Games as a Service concept. The team is working at full capacity to deliver improvements to the game and new content, and Season 2 will be starting soon,”
Starbreeze has yet to say what actions will be taken going forward, but it will be interesting to see how this impacts the company's future releases.