New Zealand’s international games festival, Play by Play, is set to hit Wellington for a third time next month.

Play by Play is a vibrant, inclusive week-long event centered around games, play and digital creativity for all ages that will run from April 16-21.

It aims to promote the importance of play, educate on the nature of game development, and support the incredible talent currently on show in the Australasian industries.

The festival week holds a number of events aimed at a wide range of demographics. For gamers, there are game tournaments, a costume competition and a video game trivia pub quiz. For parents and families, there are accessible game development workshops, and for professionals, there’s the annual Play by Play Conference & Awards Night.

Everyone is welcome at the the free interactive exhibition hosting the ANZ finalist titles for the awards, and there’s still more yet to be announced.

Helmed by a directorship of local developers and a volunteer committee of industry members, Play by Play has brought thousands of public visitors through its ANZ-made game exhibitions since it began in 2016.

It is set to put on a free exhibition again in 2018 through Flux at Wellington Museum.

The adjacent game professional’s conference has sold out every year, and this year will see close to 200% growth in attendees from all over Australasia.

“The response to the festival has been incredible,” said Play by Play Festival co-director Lucy Morris.

“The rate at which Play by Play is growing is showing us that New Zealand is answering back; yes – games are an important medium for us, and our games industry is very much worth supporting.

“We’ve also had great feedback from international developers who have visited New Zealand to attend our developer events – being told that Play by Play is putting forward the best possible impression of Wellington and NZ says a lot about the capital’s charm and suitability as a hub for games.”