The charitable storefront Humble Bundle was purchased last week by pop culture website IGN, which itself is owned by media giant J2 Global. The terms of the deal have not been disclosed.

Humble Bundle co-founder Jeffrey Rosen said its business would not change because of the purchase, but would be bolstered by the extra support and resources IGN will provide.

“We will keep our own office, culture, and amazing team – with IGN helping us further our plans," Rosen said. "We will raise even more money for charity.”

IGN executive vice president Mitch Galbraith reiterated to Gamasutra that IGN has no immediate plans to change anything about the website.

"If it's not broken, don't fix it. The idea is just to feed them with the resources they need to keep doing what they're doing,” Galbraith said.

Humble Bundle was founded in 2010 and has seen great success with its variable price model, which allows you to set the price of game bundles and pick how much of that will go to charity, the developers and Humble Bundle itself. The company has had 10 million customers and raised US$106 million for charity.