The pair of YouTubers behind last year's CSGO Lotto scandal have escaped fines, or pretty much anything that could possibly be interpreted as a penalty.
Last May, it was discovered that Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell were promoting a CS:GO skins gambling site called CSGO Lotto without disclosing that they actually owned the site.
The pair pretended to gamble huge money on CSGO Lotto, and uploaded videos with names like "How to make $13,000 in 5 minutes!" to their YouTube channels, which at the time had a combined sub count north of 10 million.
They also heavily promoted the site on social media in posts that claimed they were giving independent opinions as impartial users of the service, and also paid other gaming influencers between US$2500 and US$55,000 to promote CSGO Lotto in their social media circles while prohibiting them from saying anything negative about the site.
The subsequent uproar had the United States' Federal Trade Commission investigate and issue a complaint, but the outcome is merely that Martin and Cassell must now "clearly and conspicuously disclose any material connections with an endorser or between an endorser and any promoted product or service" in the future.
Contrast that with the case of Dylan Rigby and Craig "Nepenthez" Douglas in England, who both pleaded guilty to offences under the UK's Gambling Act after promoting their FIFA coins site in a similar fashion to Martin and Cassell: Rigby was ordered to pay £174,000 in fines and costs, while Douglas has was saddled with a £91,000 fine.
However, that case focussed primarily on the site's use by minors, rather than just the undisclosed promotion aspect.
In its summary of the Martin and Cassell settlement, the FTC also said it had sent warning letters to 21 social media influencers, warning them to clearly and conspicuously disclose any ties when endorsing a product.
Last year Valve was the target of a lawsuit that alleged the company "knowingly allowed, supported, and/or sponsored illegal gambling by allowing millions of Americans to link their individual Steam accounts to third-party websites".
That prompted Valve to start sending out notices to gambling sites requesting they cease operations through Steam.