This year's Game Awards will introduce "ten world premieres," according to the show's creator Geoff Keighley.

Keighley made the announcement via his Twitter account.

The Game Awards show, like its predecessors VGA and VGX, is a hot target for studios looking to promote their games.

Game premieres, in fact, tend to be the more-discussed items from the show, overwhelming the actual awards-ceremony content.

It's not clear how many "world premieres" will be trailers or be games entirely, but either way, it promises a slew of new looks at upcoming games.

One such game will be Far Cry Primal, which will see its first gameplay footage debut at the event.

The Game Awards 2015 kicks off Friday, December 4th at 3pm NZDT / 1pm AEDT.