Austin-based company BrightLocker today announced a new "crowdpublishing" platform, designed to see ideas from non-developers made into full games.

According to its website, BrightLocker's process starts with user-submitted game ideas from people with no game development experience.

Those ideas that get the most community support go to a crowdfunding phase, in which developers sign on to make the games.

BrightLocker CEO Ruben Cortez claims that with this programme, "every game that gets funded actually gets made and published."

Cortez and fellow cofounders Mark Rizzo and Eric Schmitter have previously worked for the likes of EA Games, Sony Online Entertainment, and Trion Worlds.

According to Cortez, the company invests in the crowd-selected games, providing them with production management and development assistance.

But BrightLocker has provided no details of how or why developers would sign on to produce games dreamt up by random members of the public, other than to capitalise on perceived player demand.

It also claims that crowdfunders can be directly involved in the production process, which would surely make it even less appealing a development prospect for participating studios.

The process is so vague, and makes such bold promises, that it seems open to failure at nearly every step - not to mention the fact that it's entering a realm almost entirely dominated by Kickstarter.

When we asked how it would ensure the creator-developer-funder relationship actually worked, BrightLocker responded by saying, "All I can say at the moment is you are asking all the right questions," and telling us to sign up for the beta.

It's certainly an interesting idea, but without clear rules and systems in place, it seems a shaky proposition to us.

BrightLocker will undergo a beta test in December, in advance of a full launch in early 2016.