Electronic Arts is taking its approach to virtual reality slowly.

Speaking at the UBS Global Technology Conference, CFO Blake Jorgensen said projected user numbers are not great enough to enter the VR market immediately.

"There's some challenges still and I think the biggest challenge is just the size of the market. We don't make games anymore for the Wii or the Wii U because the market is not big enough," Jorgensen said.

The decision isn't for lack of lobbying by VR companies, as Jorgensen said, "we have all of the manufacturers of equipment coming to us to try to sell us on their equipment and giving us development kits to try to build software for it."

But "it's probably going to take some time to build up a sizable marketplace and you might see alternative uses for virtual reality first before it becomes gaming," he continued.

"Longer term, five plus years away, I think there's certainly a market there and it will be another exciting way to enjoy gaming."

EA's position comes in stark contrast to the likes of Ubisoft, which told investors it was "bullish about the potential" of VR and was developing multiple VR projects.

On that note, it's worth mentioning that Ubisoft was also one of the first companies to support the PS Vita and Wii U consoles, cited by EA as "not big enough."

The first consumer virtual reality headsets should hit shelves in 2016, led by the Oculus Rift and the PlayStation VR.