Activision Blizzard has announced a new company division that will focus exclusively on eSports.

Its goal is to create "all-new ways to deliver the best-in-class fan experience across games, platforms and geographies, furthering the development of its world-leading esports ecosystem," the company said in a press release.

The division will be headed up by former ESPN and NFL Network CEO Steve Bornstein and former Major League Gaming president Mike Sepso.

Activision Blizzard owns some of the biggest titles in eSports, including StarCraft II, Heroes of the Storm, and Hearthstone, while its Destiny is the most-watched console game on Twitch.

More recently, the company has announced the Call of Duty World League, a professional competition for its powerhouse FPS series.

Activision Blizzard CEO Bobby Kotick said that with "that leadership, our strong franchises, our deep history and experience in esports, and now two additional industry leaders, we intend to further enhance our efforts and make certain this remains an important growth driver for Activision Blizzard."

Call of Duty: Black Ops III launches November 6 on new-gen and previous-gen consoles and PC.