The Interactive Games & Entertainment Association published its 2016 Digital New Zealand report this week, revealing many intriguing findings.
Games were shown to be mainstream, with 98% of surveyed family homes housing a game device and 67% of New Zealanders playing video games.
Surveyed gamers proved diverse: 48% of self-described gamers were women, but more unexpectedly, 47% of those 50 and over played games, with over-18s making up 76% of players.
Older gamers tended to play in order to keep their minds active, compared to younger players who played to have fun or relieve boredom.
The average New Zealander, according to the report, spends 88 minutes a day playing video games (a number that includes casual and deep gameplay).
Other findings relate to engagement in gaming culture, gaming in education, family gaming and content concerns, and the New Zealand game industry.
The report was compiled by Bond University from a study of 827 New Zealand households and the 2,363 people living in them, and has a margin of error of ±3.4% for households and ±2% for individuals.
The full report can be read here.

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