Ubisoft is working on a number of VR games that it expects will release in the first half of next year.

"We believe a lot in virtual reality because we see that it is really giving a chance for gamers to be more immersed in worlds, and we are developing a certain number of games that are going to take advantage of these new possibilities," said Ubisoft CEO Yves Guillemot at the company’s earnings call yesterday.

"We are working on the different brands we have to see how we can take advantage of those new possibilities, but making sure also we don't suffer from what comes with it, which is the difficulty to play a long time with those games.

"We are very bullish about the potential, we think it is going to bring more players to the universe of video games, and we are going to come with our brands. We will have a few titles in the first year and we will have regular games coming following that."

VR technology has elicited a less enthusiastic response from others.

Nintendo’s Shigeru Miyamoto said he had “a little bit of uneasiness” as to whether VR was a good way to play, and with Phil Spencer sceptical of how good the tech actually is, Microsoft is in no rush to enter the market.