World of Warcraft’s Tokens went live yesterday, and their gold value has already dropped by more than 30 percent.

Tokens are in-game items which can be purchased for US$20 and exchanged for gold or game time. Their value in gold is determined by the market, and thus fluctuates based on supply and demand.

At launch, Tokens were valued at 30,000 gold, and that figure initially rose before steadily dropping.

Now, according to wowtoken.info, a US$20 Token will net you 21,307 gold.

A Token can also be redeemed for 30 days of game time, so should its gold value drop further, players could be tempted to ditch subscriptions in favour of buying Tokens with gold and exchanging them for game time.

Tokens do not expire, and the Auction House does not take a cut of the gold for Token sales.

“The WoW Token was created to give players with lots of extra gold the option to use it to help cover their subscription cost, and give those who want to purchase gold a way to do so from fellow players through a secure, easy-to-use system,” said Blizzard last month.