Outspoken games industry analyst Michael Pachter is the latest voice to express bewilderment at Nintendo’s inaction in the face of extremely poor performance.

Speaking at an investor conference in San Francisco, the Wedbush Morgan analyst said it’s increasingly unlikely that Nintendo can turn the Wii U’s fortunes around.

“I don’t know why Iwata is still employed,” said Pachter.

Nintendo shipped 3.9 million Wii U units in the 10 months to September 30. Earlier this week, Sony estimated that global sales of the PlayStation 4 had already passed 2.1 million.

Pachter estimated that lifetime sales of the Wii U would now only reach 30 million.

The analyst also questioned Nintendo’s decision to keep game franchises such as Mario and Zelda exclusive to its proprietary platforms. Pachter said that bringing these titles to other platforms could convert new players who might go on to buy a 3DS or Wii U.

Pachter’s remarks echo those of former Naughty Dog and THQ boss Jason Rubin who earlier this week described Nintendo as “irrelevant” in the hardware space.

Rubin said Microsoft and Sony were well position this generation as Nintendo had stumbled, and added, “Nintendo is irrelevant as a hardware manufacturer in the console business right now.”

On Nintendo’s platform exclusivity policies, Rubin added, “It is a crime we do not play those games on the systems that we have as a community.”