Pay-what-you-want game distributor and charity donation enabler Humble Bundle has opened a permanent store.

The Humble Storefront offers games on sale around the clock, rather than a deal on a collection of games for a couple of weeks of every month.

The pay-what-you-want Humble Bundles will still be offered by the company, but the store will be updated daily with new deals.

Games offered will include Steam and DRM-free versions, and 10 per cent of each sale will go to the American Red Cross, Child's Play, Electronic Frontier Foundation, World Land Trust and Charity: Water.

Each game’s developer will receive 75 per cent, and 15 per cent will go to Humble Bundle itself.

Opening specials include Gunpoint, Rogue Legacy, Don't Starve, Natural Selection II, and more.