Nintendo of America president Reggie Fils-Aime thinks the PlayStation 4 and Xbox One launch line-ups are “meh”.

Speaking with IGN, Fils-Aime said the biggest incentive for customers to choose a Nintendo system were the company’s games.

“It’s all about the games,” he said.

“The competitive systems have announced their launch lineups. I’m allowed to say ‘Meh’.

“I look at our lineup of titles and I feel good about our lineup,” he continued.

“We’ve got Zelda. We’ve got Mario. We’ve got Donkey Kong. In addition to great titles like Pikmin 3 and Wonderful 101, I feel very good about our lineup, and I feel very good about the value proposition we’re putting out there for the consumer.”

Nintendo could compete on a service level as well, said Fils-Aime.

“We’ve got cloud technology that we’re delivering with Wii U. Nintendo TVii is all cloud-based technology. But the difference is, we don’t talk about the tech. We talk about the experience. We make sure that the consumer has fun with the game experiences that we provide,” he said.

“And so I think as you compare and contrast Nintendo with other players in the space, for us it’s about games, about the fun, about the entertainment value, and not about the tech.”

Yesterday the Wii U got a US$50 price cut in the US, and the company announced a 2DS handheld.