After cancelling the OZombie Kickstarter yesterday, Spicy Horse has launched a new campaign to secure the film rights to its cult videogame series based on American McGee's twisted revisions of Alice in Wonderland, and to create a series of animated shorts.

Spicy Horse also mentions a separate, longer-term goal of developing a feature length film.

To secure the film options and develop the shorts, Spicy Horse seeks $200,000. In the few hours since the project launched, and at the time of writing, more than $14,000 has already been pledged.

The shorts would pick up where Spicy Horse’s Alice: Madness Returns ended.

“The third installment of the story would find Alice leveraging her super hero-like power to invade the minds of others, hence ‘Otherlands.’” writes American McGee on Kickstarter. “1875 in London is a time filled with a rich array of characters, each a potential vehicle for Alice's new adventures - Jules Verne, Jack the Ripper, Darwin, Queen Victoria and a plethora of French artists.

“In this final piece of the story, I imagine we'll see Alice fighting against a larger conspiracy - one that impacts all the inhabitants of London - battling an organisation or bad guy intent on capturing all of society in a nightmarish "prison of the mind." This is, in effect, a commentary on the soul crushing birth of industrial society... but we can and will give it a fantastic twist.”

Yesterday, Spicy Horse cancelled the Kickstarter campaign for OZombie in order to create today’s Alice campaign.