The success of Real Racing 3 has proved to EA it is on the right track with microtransactions, the company says.

Since launch, the game has topped the charts on Apple's App Store in 90 countries, despite heavy criticism regarding what have been perceived as intrusive and costly microtransactions.

"There's no question that going freemium was the right way to go," EA VP of mobile Nick Earl told CNET.

Earl felt vindicated by the game’s financial performance, despite early changes after complaints of greed from reviewers.

"The vocal minority lashed out at freemium," he said.

"We respect them and understand, but the market has spoken. That's just where things are going."

EA was looking at supporting the game for a long time via updates, and there were no plans for a sequel, he added.

"Our expectation is that this is a service that can live for years."

This month EA CFO Blake Jorgensen said that all forthcoming EA releases would include microtransactions, before later clarifying that he was only talking about mobile titles.

The EA-published Dead Space 3 caused a stir earlier this year when it was discovered the full-price singleplayer game included microtransactions.